Virgin Mobile was the first MVNO in the history of telecommunications, defining an innovative and disruptive business model typical of the new economy.

That the first changing movement was born in the very conservative England is particularly eloquent in the face of what was to revolutionize the practice of telecommunications.

In this educational film, Professor Jacquet analyzes this new business model and explains what was original about it in the financial landscape at the time and how it changed management practices.

At the same time, he paints a portrait of visionary entrepreneur Richard Branson, who overturned established practices by creating Virgin Mobile almost from the ashes of Deutsche Telekom.