Videos

Here are all the videos created by Dominique Jacquet and the E-Cademy

Excerpts from the September 2021 educational film

On August 5, Mercado Libre published its most recent figures, showing an explosion of the stock and revenues. At the same time, Amazon posted its figures showing that, in terms of international markets, it had fallen where the company founded by Marcos Galperin in 1999 had succeeded... In a detailed analysis, Professor Jacquet reveals how the South American company succeeded where others failed.

Excerpts from educational films about Coca Cola

In these 2 educational films about CocaCola, Professor Jacquet examines the practices the company has used to regain its hold on the market after particularly difficult times financially and in terms of public image. He also tells us about the cola wars and the "New Coke" marketing disaster.