In January 2021, Alain Bouchard, Quebec’s star entrepreneur and king of customer service, made an offer to buy the French giant Carrefour after conquering the U.S. market with Circle K and the European Nordic market with Statoil. Unfortunately, the French government refused to accept Bouchard’s offer.

In this educational film, Professor Domnique Jacquet takes a closer look at the company, analyzing its financial profile as well as its entrepreneurial management approaches, drawing a clear picture of the service industry, an essential part of consumerism but with its own particular rules.

This exploration of a particular universe should fascinate any current entrepreneur or manager.