McDonald’s and Starbucks, two fast food giants, have completely different financial policies regarding real estate practices.

In this film, Professor Jacquet explores their two visions and what they imply for their economic balance sheets.

With an in-depth analysis of their administrative structures and balance sheets, he recounts in a fascinating way the entire evolutionary path of McDonald’s from its foundation to the present day.

If these few excerpts appeal to you, subscribe to the E-Cademy in order to see it in its entirety (53 minutes) and to take advantage of all our abundant content (films, videocasts, lessons, skill building exercises and much more).