Jumia is an online marketplace for electronics and fashion, among others, in Africa. The company is also a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, which facilitates transactions between active participants and the Jumia platform in selected markets.

Professor Jacquet wanted to immerse himself in the financial analysis of this new player in a young and growing economy.

He gives a detailed portrait of this new player.

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