Educational film – December 2021 / VOLVO: Energizing the stock price

The journey of a legendary car manufacturer and his financial misadventures

Legendary carmaker Volvo has gone through all sorts of moves over the years, attempting a merger with Saab and then Renault before passing into the hands of Ford and finally being taken over by Chinese manufacturer Geely.

 

All of these moves have involved as much financial dealings as palace revolutions and now legendary backroom intrigue.

 

Professor Jacquet explores this winding path and analyzes the rollercoaster stock price, drawing an exhaustive but not always glowing portrait of the company born in the land of Abba and Ikea…