Coca-Cola, or Coke, is a soft drink made by The Coca-Cola Company. Originally marketed as a temperance drink and intended to be patented, it was invented in the late 19th century by John Stith Pemberton and acquired by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the global soft drink market throughout the 20th century.

In this second chapter of two educational films, Professor Jacquet examines the practices that Coca-Cola used to regain market power after particularly difficult financial and public image times.

Anecdotes, presentations of the players and commented financial analysis, this educational film will fascinate anyone who has ever tasted a cold Coca-Cola on a hot summer day. It also talks about Pepsi Cola and the cola wars.