Educational film, May 2021: Beyond Meat, competition and financial strategy
The strategic vision of a resolutely vegan company
The current worldwide trend to reduce meat production for ethical, environmental or simply health reasons is intensifying. In the midst of this movement, companies are emerging, innovating and increasing in private and stock market value.
One would not necessarily associate stock market calculation and vegan activism but Beyond Meat succeeds very well in reconciling the two under the guidance of a convinced vegan, just as convinced of the efficiency of the financial strategy, Ethan Brown.
Professor Jacquet has analyzed in depth all the strategic work behind the company that has just successfully gone public. He takes the opportunity to examine the other important players in the world of “meatlessness” and presents us with the facts while adding his own unique spin on the story.
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For more in-depth analysis, you can download a comprehensive technical note on convertible bonds that is divided into 3 parts:
- Reminder on the characteristics of convertible bonds
- The Beyond Meat March 2021 bond
- Actuarial and financial calculations