AmorePacific is a South Korean chaebol (in Korean, a family of companies) specializing in beauty care and cosmetics, owning more than 30 brands of beauty, personal care and health products.

The company was founded in 1945 by Suh Sung-whan and is currently headed by Suh Kyung-bae, the founder’s son. It is the second largest cosmetics company in South Korea and one of the 10 largest cosmetics companies in the world.

Professor Jacquet paints a picture of the company that is both financial and philosophical.