McDonald’s and Starbucks, two fast food giants, have completely different financial policies regarding real estate practices.

In this film, Professor Jacquet explores their two visions and what they imply for their economic balance sheets.

With an in-depth analysis of their administrative structures and balance sheets, he recounts in a fascinating way the entire evolutionary path of McDonald’s from its foundation to the present day.

He also portrays the true “Founders” of the company.