On August 5, Mercado Libre published its most recent figures, showing an explosion of the stock and revenues. At the same time, Amazon posted its figures showing that, in terms of international markets, it had fallen where the company founded by Marcos Galperin in 1999 had succeeded…

In a detailed analysis, Professor Jacquet reveals how the South American company succeeded where others failed.

Internalization, rigor, serious technological deployment and a well thought-out investment policy that does not shy away from risk are all essential elements of this success.

A spreadsheet accompanies this film and gives accounting details. You can download it HERE.